I started as a TV journalist in Canada. Since then I've made video, podcasts and content in Australia, Sweden and Denmark, mostly for B2B teams.
Alberta · Brisbane · Lund · Copenhagen · Malmö
English · Polish
After a radio and television diploma, I spent almost four years as a reporter, producer and senior anchor. I anchored the daily 5 PM newscast, interviewed politicians and local leaders, reported to a hard deadline, and stepped in as interim news director.
I studied public relations and communications in Brisbane while working in media. I led the Burning Questions video series for a university research centre, directed documentary and digital content for a student publication, and interviewed coaches and officials for Queensland Rugby League.
Watch: [a Burning Questions episode]Back in Canada, I ran Alberta Innovates’ websites and social channels, worked on a company-wide rebrand, made videos for campaigns, and produced and edited the Shift Podcast, a bi-weekly show about innovation in Alberta.
Listen: [a Shift Podcast episode]In Lund I led public relations for Hub AI, a community connecting students, academia and industry around artificial intelligence, and later served as co-founder and board member.
First as copywriter, then as content marketing manager, I made blogs, ebooks, case studies and video product demos, and ran video production from script to edit. I ran the Growblocks Substack newsletter, which grew from zero to 3,000+ subscribers with a 45%+ open rate, and I produced the video and podcast that became The Revenue Formula, a show that started at Growblocks and grew into its own thing after I left.
Listen: [a Revenue Formula episode]Today I’m content marketing manager at GetWhy, an AI-powered qualitative research platform, where I also produce the podcast. [What you have made there so far.]
Watch: [a GetWhy project]Politicians on a live newscast, rugby coaches, project managers, researchers. I know how to get people talking.
From script to final edit: product demos, video series, campaign spots and motion graphics.
Producing and editing shows, from the Shift Podcast at Alberta Innovates to The Revenue Formula and GetWhy today.
Scripts, copy, case studies and newsletters, including the Growblocks newsletter I ran.
Tools · [Premiere Pro] · [After Effects] · [Audition] · Claude · Claude Code · Obsidian